Case Study: Intersect Digital's On-Demand Cloud Servers
"It is a pretty neat solution. The performance is the same as dedicated
servers, I can't tell that most of the servers are virtual. And it is
much more cost effective for a system that is only used a lot on a
couple of days each month."
—Ore Nuga, Senior Analyst, Intersect Digital
Profile
Intersect
Digital LLC, is a digital marketing agency that has developed a
reputation as the 'go-to firm' when
client expectations are high, time to deliver is short, and their
clients' staff is overextended. Comprised of a group of former agency
leaders who
knew there was a better way to handle digital marketing production,
Intersect brings an insider's knowledge and the skills to handle any
project for clients whose brands
and agencies are among some of the best known in the world.
Challenge
With a roster of several Fortune 500 clients, Intersect needed a
flexible solution that would be affordable, yet scale easily to meet
demand when traffic spiked.
The integrity of the data collected was also of utmost importance to
their clients—keeping the database on two replicated dedicated database
servers with an additional
backup service was required. Intersect was using dedicated server
hosting for client projects which was not only expensive, but presented a
challenge when traffic spiked,
a campaign ended its cycle and competed with compute resources for
testing and development.
Solution
GoGrid designed a Hybrid infrastructure that brings Intersect the best
of virtual and physical server hosting, all on-demand. Conscious of
Intersect’s Fortune 500
clientele and their desire to assure clients that data was secure,
GoGrid included a managed backup service for additional data security
and a managed hardware firewall
for secure connections between the virtual servers and physical
servers.
Intersect's Custom Hybrid Architecture
Results
Easily scale GoGrid virtual servers to handle traffic spikes.
Flexibility allows for easy deployment of GoGrid cloud servers
making dev and test easier.
Back-end dedicated database servers provide piece of mind for
clients and maximum data security and performance.