Profile

OnCampus Advertising is a media agency focused on the college student market. The company works with national brands, developing and executing multiple-campus media plans that reach college students across the U.S and Canada.

Challenge

OnCampus Advertising established a successful business because of their ability to focus on their core competencies. As their customer base grew, so did the desire to increase the depth and breadth of their services. When OnCampus Advertising approached GoGrid, their infrastructure was not allowing them to drive business forward and implementing their unique Software as a Service (SaaS) application was in peril. They needed an IT infrastructure that would help them continue down the path of growth, but they weren’t quite sure how to proceed.

Unique challenges to OnCampus Advertising:

• Used shared hosting for a "brochure-ware" website.
• Very small IT footprint.
• Limited on-site technical expertise.
• Had a roadmap for growth, but not the infrastructure to support the growth.

Solution

With the help of GoGrid’s consultative account management team, a robust production environment was created to meet OnCampus Advertising’s growing needs. What they needed was a scalable infrastructure built to grow business, but one that allowed them to continue to focus on what they do best. A GoGrid Hybrid solution was the answer, letting OnCampus Advertising launch their SaaS service, reduce CapEx, and meet customer demand instantly by scaling their hybrid architecture as needed.

OnCampus Advertising's Custom Hybrid Architecture

Results

With a GoGrid Hybrid architecture, OnCampus Advertising was able to:

• Offer a unique SaaS service to college newspapers, allowing them manage their online advertising inventory.
• Grow their online business and remain competitive.
• Scale architecture to meet growth at a fraction of the cost presented by 3rd parties.
• Continue to focus on their core business, not their IT infrastructure.