PaaS helps organizations during big data phenomenon

As companies continue to innovate in an effort to maintain operations during the rapid proliferation of data, executives are turning to Platform as a Service and other forms of cloud computing to streamline operations. This was highlighted in a recent study by IBM.

The survey polled more than 1,500 IT decision-makers from around the world and found that big data is the No. 1 priority for a number of technological initiatives underway, including the adoption of PaaS. In fact, roughly 20 percent of respondents said they are currently leveraging PaaS, while roughly half said they recognize the potential benefits associated with doing so.

"Just as automakers have used common platforms or chassis to manufacture their lines of cars more efficiently, PaaS allows organizations to standardize their IT platform and quickly introduce new competitive offerings," said Erich Clementi, senior vice president of IBM Global Technology Services.

Why leverage PaaS?
The study recognized a group of early PaaS adopters, dubbed the "Pioneers," and found that companies that implement the technology as part of a strategy are able to distance themselves from other organizations through innovation. Decision-makers in these companies were able to recognize "patterns" in data and human expertise and develop a template for complex tasks that could make the firm more efficient.

George Knoll, general manager at HHG, one of the Pioneers, said the ability to recognize and use patterns was one of the most advantageous qualities about PaaS, IBM reported.

"If you are a financial services company that needs a mobile application for customers to look up savings portfolio details, you don’t want to start from scratch," Knoll said. "PaaS patterns give you a set of rich tools to build the mobile application very quickly without worrying about big technology investments."

A separate report by Frost & Sullivan revealed similar findings, noting that the PaaS market is forecast to generate roughly $523 million in revenue in 2016, up from slightly more than $43 million in 2010, and will be the next battleground for the private sector.

As PaaS and other cloud computing technologies evolve, companies will need to leverage the tools to maintain operations in a cost-effective and efficient manner. If businesses wait too long to embrace the cloud, they will find themselves in the back and will need to play catch up.

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