Using the cloud to store, analyze big data

Today's business has a lot of information in its possession, including data accumulated through advanced social media solutions, as well as customer records the company has had for a long time. As organizations move forward, the volumes of files under their control will continue to grow, putting pressure on decision-makers to implement scalable storage environments.

As the big data phenomenon inevitably pushes its way into the private sector, companies are turning to the cloud for several reasons, according to a TechTarget report. Since the cloud is extremely flexible and agile, it can manage large volumes of information without experiencing bottlenecks or performance issues that could jeopardize a firm's ability to remain competitive in today's highly cutthroat business world.

Decision-makers are also turning to cloud computing because the technology gives executives the ability to use advanced analytic solutions, which can transform big data from large, bulky volumes of meaningless records to information that can be used to improve customer experiences, enhance sales and a number of other opportunities.

"The notion that it's just about the size of data [is a common misunderstanding.] The reality is, big data as a term is morphing to describe the complexities of data and also how data is used in the enterprise," said Brian Lent, CTO of Medio, told TechTarget. "I think there's a connotation with big data that you're going to find operational uses for that data versus just storing it."

The benefits of big data
Big data and cloud computing are often seen hand in hand, as the two are virtually made for each other. By using the cloud to analyze and store large volumes of complex files, decision-makers can be more organized and have better control over intellectual property, according to an InformationWeek report. This is especially important today as the cybersecurity landscape continues to grow more menacing.

Marketing executives can then use the analyzed data to construct unique methods of attracting and retaining new clients.

"Marketing organizations must first determine and prioritize appropriate marketing use cases for big data, then they can determine which of it is relevant to support their strategies and to take customer action," said Kim Collins, marketing analyst at Gartner, according to InformationWeek.

As big data continues to invade the private sector, executives should consider using the cloud to store and make sense of the complicated resources. In doing so, firms may gain a competitive advantage over companies neglecting to use big data to their advantage.

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