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Cloud to change business strategies in 2013

Cloud computing is on its way to becoming the technology with the most impact on the business world, especially as decision-makers gain more confidence in the hosted services and recognize their true underlying potential. As the cloud matures, several interesting occurrences will likely take place in 2013, pushing both the private and public sector toward innovation.

A recent report by Red Hat highlighted how CIOs and decision-makers around the world began to adopt the cloud in 2012 to get a head start on the big data phenomenon. This trend will continue in 2013 and executives will deploy private and public cloud services to handle the vast amount of structured and unstructured digital resources they now possess. By using a combination of on-site and off-site cloud services, organizations can be sure mission-critical resources are available anytime, anywhere. This is especially important today during the advent of bring your own device and other mobile initiatives that promote the ability to work outside the office.

Red Hat also noted that private Platform as a Service offerings will go mainstream in 2013 as decision-makers recognize the capabilities of such models are more than just public cloud concepts. A separate report by Gartner also highlighted the growing PaaS market, noting that it is on pace to generate up to $2.9 billion in 2016, up from $900 million in 2011.

"Of all the cloud technological aspects, infrastructure as a service (IaaS) and software as a service (SaaS) are the most mature and established from a competitive landscape perspective, while PaaS is the least evolved," said Fabrizio Biscotti, research director at Gartner. "For this reason, PaaS is where the battle between vendors and products is set to intensify the most."

In addition to adopting new technologies and services in the workplace, organizations will also begin to embrace new business models in 2013, largely due to the proliferation of cloud computing, Red Hat reported. In the past, decision-makers wanted channel partners to help implement an innovative solution or product. Today, however, enterprises are looking for vendors that will also provide sound advice and consulting assistance to mitigate the concerns associated with navigating through the highly sophisticated technical landscape.

As the private sector changes in the coming years, executives need to consider implementing the cloud to remain competitive and efficient, as neglecting to meet these demands can introduce significant hurdles.

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