SaaS, IaaS continue picking up speed

The private sector is now heavily reliant on software, as digital technologies move to the forefront of organizational strategies and priorities. This trend has been profoundly influenced by the ongoing adoption of mobile devices and cloud computing technologies, encouraging companies of all sizes to embrace the web-based future of the business world.

The cloud in particular is becoming crucial to daily operations, as firms around the world are adopting the hosted services with a new sense of urgency. A recent study of roughly 400 IT executives by TechTarget and Computer Weekly highlighted how the cloud is becoming a top IT priority for 2013, with decision-makers opting for conventional cloud services over newer, shinier offerings.

Software as a Service was cited as the top cloud technology for 2013, as 55 percent of respondents said they plan to use SaaS over other tools like Database as a Service in 2013. Infrastructure as a Service was also ranked as a strategic initiative, as roughly 34 percent of decision-makers said they have plans to implement it in the coming year.

The as-a-Service market
There are a number of reasons organizations are opting for the cloud, including the ability to enhance efficiency, streamline operations through automation and leverage the most innovative software and infrastructure offerings on the market. The survey revealed that these reasons, among others, are encouraging 30 percent of IT executives to invest more heavily in cloud services in 2013 than they did last year. Another 33 percent of respondents intend for the cloud to support efforts in expanding IT to help the business grow.

A report by Gartner noted that the market for cloud services is forecast to generate more than $206 billion in revenue in 2016, up from roughly $94 billion in 2011. As this happens, cloud infrastructure offerings will gain momentum, as decision-makers around the world take initiative to improve internal capabilities.

"The cloud services market is clearly a high-growth sector within the overall IT marketplace," said Ed Anderson, research director at Gartner.

In the coming years, organizations around the world will implement the cloud to reduce costs, enhance operations and experience a number of other benefits that may provide them with a competitive advantage over rival firms. By understanding a company's unique perspective and goals, executives can deploy the cloud efficiently and effectively.

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