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Cloud market growth relies on understanding

Although cloud computing evangelists forecast the technology to grow exponentially in the coming years, this will only happen if the business world comes to grips with what the hosted services actually are. In many cases, the term "cloud" invokes a sense of confusion, as some decision-makers believe everything web-based exists in the cloud, while others are still unsure of how the solutions can augment current operations.

A recent Smart Business Network Online report highlighted that the cloud market will only experience true growth when executives comprehend the technology's benefits and implement the proper techniques to ensure its deployment is safe and efficient. Because the term is somewhat ambiguous and misleading, getting beyond the misconceptions will be critical to long-term success.

"Cloud computing means so many different things to so many people and there is a lot of confusion," cloud expert Pervez Delawalla told the news source.

While some companies think the cloud is some magical, virtual entity, this is not the case. In fact, the cloud is just someone else's data center. In other words, there is still hardware, such as servers, routers and switches involved with the public cloud, it's just hosted somewhere outside the user's infrastructure, SBN Online stated.

Why use someone else's stuff?
Time management is among the most important characteristics of a successful organization. By using the cloud, decision-makers can use advanced automated technologies to streamline operations, reduce time to market and access mission-critical resources without delay, giving them new opportunities to acquire a competitive advantage, SBN Online noted.

At the same time, a cloud infrastructure is highly scalable, which means it can support a wider range of complex applications than traditional environments, according to the news source. This is especially important as the consumerization of IT and mobile trends make their way into the business world.

A recent study by KPMG revealed that roughly 59 percent of organizations are adopting the cloud to reduce costs, while 31 percent are doing so because the process can be completed quickly. Another 30 percent are implementing the cloud to transform business processes.

By taking the time to understand internal demands, executives can assess which cloud models, services and providers best align to these objectives and select the most appropriate offerings. This comprehension will also clear up some of the confusion surrounding the hosted services, allowing the market to prosper and grow in the coming years.

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