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Using cloud to better manage big data initiatives

Companies are capturing, storing and analyzing more information than ever before as they embrace the movement known as "big data." In the coming years, however, the growing familiarity with business intelligence, cloud and other critical applications will turn this innovative thinking into the norm, forcing decision-makers to come up with creative strategies to manage their ever-growing volume of digital resources.

A report by Gartner recently highlighted this occurrence, noting that the concept of big data will surpass its hype in 2016 when it becomes the standard way of thinking in the enterprise. This will be especially true as companies become more comfortable with cloud infrastructure and storage services that reduce the complications associated with maintaining massive, fluctuating volumes of information.

Organizations will also recognize the need to leverage the cloud in an effort to provide a more collaborative approach when using multiple sources to gather information.

"Information management has gone 'cross-platform content delivery' and this line of innovation hasn't ended yet. For example, mobile devices offer location-based context to select the right data and augmented reality and mashups," said Frank Buytendijk, research vice president at Gartner. "However, mobile content delivery is only a part of the impact on information management. Mobile devices will develop to become a prime source of data collection."

Using cloud infrastructure to innovate
Gartner highlighted the fact that cloud computing was initially recognized as a way to convert capital expenditure into operational expenses, while simultaneously providing organizations with a scalable and flexible infrastructure that could keep up with today's demands. As big data becomes more prioritized, however, decision-makers are recognizing that the public cloud can also act as a highly collaborative tool because of it's multi-tenant philosophy.

Now companies can use the cloud to share information with partnering organizations, providing firms with new revenue streams and innovative opportunities to develop more robust business relationships, Gartner noted.

A separate TechRepublic report highlighted similar benefits of using the cloud during the big data phenomenon, noting that businesses can use the hosted environment to provide a single pool of information for all of their workers, customers and partners. In doing so, enterprises will likely experience better collaboration in and outside of the workplace, while simultaneously boosting customer satisfaction rates.

As big data slowly becomes the norm, enterprise decision-makers need to consider using the cloud to manage massive volumes of information more easily and improve customer experience.

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