Big data jump starts public cloud industry

Enterprises' seemingly unquenchable thirst for market information is being supported by cloud hosting companies capable of providing organizations with flexible, scalable environments. Software-as-a-Service organizations are enabling businesses throughout the globe to analyze digital intelligence and help professionals make market-influencing decisions. 

Requiring adequate storage
According to Network World, corporations benefiting from big data often require analytics tools capable of deciphering and managing such a wide array of intelligence. In turn, those programs necessitate platforms that can support such complex tasks. The news source referenced a report released by New Hampshire-based firm Technology Business Research, which showed that the top 50 public cloud providers' revenues rose by 47 percent in the fourth quarter of 2013. 

On the other end of the spectrum, the SaaS providers benefiting from widespread usage of data analytics are using the same tools to fuel their own business ventures. TBR's study concluded that hosting companies are using these applications in an attempt to figure out how clients are utilizing storage solutions. As opposed to sending out customer surveys that produce limited information, public cloud vendors are quickly addressing customer issues, upselling to existing buyers and running security programs capable of identifying potential bugs within their products. 

In addition, Network World noted that these cloud server developers are recognizing that different industries are utilizing analytics applications to obtain information. In order to accommodate such variable needs, hosting companies are redesigning and customizing storage models for enterprises participating in widely disparate markets, from merchandising to critical infrastructure support. 

Expediting business processes 
Antony Savvas, a contributor to IT Pro Portal, noted a number of factors that are changing the way enterprises conduct operations, one of the main points being that cloud adoption is transforming how executives perceive IT. A decade ago, computing technology was viewed as a necessary cost. Nowadays, IT operations are largely regarded as services, driving up competition between companies that benefit from business outsourcing. 

What organizations specializing in cloud computing provide is a way for businesses to effectively adapt to tech-driven markets. Reinvesting in on-premise infrastructure can be expensive and time-consuming. By the time the project is completed, it's possible that competing enterprises have already capitalized on new data collection or analysis methods.

Savvas also noted that public cloud services can create a seamless environment through which employees can interact with. Though smartphones are far from capable of running their own analytics programs, workers are accessing company information via mobile devices on their way to the office or in the comfort of their own homes. To perceive this process as unnecessary would be detrimental, as the majority of successful corporations are allowing professionals to enter networks from remote locations. To disallow such a system from being implemented would result in a competitive disadvantage.

As the cloud infrastructure requirements of one company do not match those another, hosting companies are discarding uniform service level agreements in favor of varied contracts. Just as flexibility is needed for data analytics processes, it is also required for those possessing different business needs. 

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